Thursday, November 18, 2010

Naughty Or Nice Stores For Christmas?

American Family Associations's 2010 listing of top retailers and how they recognize Christmas

Based on current advertising, below is a list of companies that avoid, ban, or use the term "Christmas" in their advertising.  We will continually update the list, so check back often.
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
Color Code: (I changed the original color yellow to blue for better viewing)
GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
BLUE: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
A company may be removed from the "bad" list by providing documentation to AFA.
For more information or other topics go to: American Family Association

SPECIAL ALERT! Legal group offers valuable resources
If you hear of instances of hostility toward Christmas expression, please let us know. AFA is working with the Alliance Defense Fund (ADF) to provide resources for government and public school authorities laboring under the misimpression they must censor Christmas. You can contact ADF at (1-800-TELL-ADF ) for a copy of their legal analysis and memo on rights of seasonal expression at Christmas. We want to inform public officials about the law, and then encourage them to take a stand for Christmas.

Companies FOR "Christmas"
updated 11-17-10
Bed Bath & Beyond
Best Buy
Big Lots
Collective Brands
Dollar Tree
Family Dollar
Dollar General
H.E.B. Stores
Harris Teeter Stores
Hobby Lobby
Home Depot* AFA boycott
JC Penney
JoAnn Fabrics & Crafts Stores
Michael's Stores
Neiman Marcus
Pier One Imports
Rite Aid
Super D Drug Stores
Wal-Mart/Sam's Club
Companies marginalizing "Christmas"updated 11-17-10

Bass Pro Shops
Banana Republic
Bath & Body Works
Gap Stores
Hancock Fabrics
Hy-Vee Stores
Old Navy
Limited Brands
Toys R Us
Whole Foods

Companies against "Christmas"
updated 11-17-10 
Barnes & Noble
CVS Pharmacy
Dick's Sporting Goods
Office Depot
Radio Shack
Victoria's Secret  


  1. This is so interesting! I'm passing it along. I won't name any names but - hmm hmm - there's a certain company on the "red" list that I am totally not surprised to see there. I'm so happy that about a month or two ago I made the decision to discontinue purchasing from that company based on the quality of the merchandise going way down as the prices go up. And I am SO DONE with the whole Playboy meets Disneyland in the modeling scene. Oh what the heck.......Yes, you've figured it out - Victoria's Secret.

  2. Hey Margo: I stopped into Staples today to ask if it were true that they won't advertise Christmas and the manager said, "Yes" because they need to include all holidays and faiths. For instance he said, In Queens (NY) it's a Jewish area, so they wouldn't appreciate Christmas advertising..I said, "If it weren't for Christmas, You guys wouldn't meet quota and that this will hurt their business as I wasn't doing any Christmas shopping at Staples". This is when my big mouth comes in handy! N

  3. You are missing TJ Max and Marshalls

    Thanks for the list!

  4.'re welcome and thanks for the update, but which list are they on? Naughty or nice? N