American Family Associations's 2010 listing of top retailers and how they recognize ChristmasBased on current advertising, below is a list of companies that avoid, ban, or use the term "Christmas" in their advertising. We will continually update the list, so check back often.
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
Color Code: (I changed the original color yellow to blue for better viewing)
GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
BLUE: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
A company may be removed from the "bad" list by providing documentation to AFA.
For more information or other topics go to: American Family Association
SPECIAL ALERT! Legal group offers valuable resources
If you hear of instances of hostility toward Christmas expression, please let us know. AFA is working with the Alliance Defense Fund (ADF) to provide resources for government and public school authorities laboring under the misimpression they must censor Christmas. You can contact ADF at (1-800-TELL-ADF ) for a copy of their legal analysis and memo on rights of seasonal expression at Christmas. We want to inform public officials about the law, and then encourage them to take a stand for Christmas.
Companies FOR "Christmas"Amazon.com
Bed Bath & Beyond
Harris Teeter Stores
Home Depot* AFA boycott
JoAnn Fabrics & Crafts Stores
Pier One Imports
Super D Drug Stores
Companies marginalizing "Christmas"updated 11-17-10
Bass Pro Shops
Bath & Body Works
Toys R Us
Companies against "Christmas"
Barnes & Noble
Dick's Sporting Goods