Friday, November 21, 2014

Christmas Friendly Stores 2014





Rating the Top Retailers and How They Market to Christmas Shoppers

 AMERICAN FAMILY ASSOCIATION

Please support retailers that market Christmas properly. Mention that you appreciate that they advertise CHRISTMAS

AFA's 2014 listing of top retailers and how they recognize Christmas:
BLUE: An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.
GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
 American Family Association continually update the list, so check back often. AFA site for updates
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
Want to report a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.
Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.
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