American Family Association's NAUGHTY OR NICE
BLUE: An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.
GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
List updated on 11-28-12
Based on current advertising, above is a list of companies that avoid, ban, or use the term "Christmas" in their advertising. AFA will continually update the list, so check their site often.
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
Want to report on a company? Send your detailed report to christmas@afa.net. Please know that AFA receives hundreds of reports (emails) each day. They are unable to respond to each one personally, but your report will be read by one of their staff.
Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.
SPECIAL ALERT! Legal group offers valuable resources
If you hear of instances of hostility toward Christmas expression, please let AFA know. AFA is working with the Alliance Defense Fund (ADF) to provide resources for government and public school authorities laboring under the misimpression they must censor Christmas. You can contact ADF at (1-800-TELL-ADF ) for a copy of their legal analysis and memo on rights of seasonal expression at Christmas. AFA wants to inform public officials about the law, and then encourage them to take a stand for Christmas.
2012 listing of top retailers and how they recognize Christmas
Color Code:BLUE: An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.
GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
List updated on 11-28-12
Companies For "Christmas"
| Companies marginal on "Christmas"
| Companies AGAINST "Christmas"
|
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
Want to report on a company? Send your detailed report to christmas@afa.net. Please know that AFA receives hundreds of reports (emails) each day. They are unable to respond to each one personally, but your report will be read by one of their staff.
Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.
SPECIAL ALERT! Legal group offers valuable resources
If you hear of instances of hostility toward Christmas expression, please let AFA know. AFA is working with the Alliance Defense Fund (ADF) to provide resources for government and public school authorities laboring under the misimpression they must censor Christmas. You can contact ADF at (1-800-TELL-ADF ) for a copy of their legal analysis and memo on rights of seasonal expression at Christmas. AFA wants to inform public officials about the law, and then encourage them to take a stand for Christmas.
Thank you for sharing this helpful info!
ReplyDeleteYou're very welcome. Merry Christmas, Nancy & a Blessed 2013
ReplyDelete