Rating the Top Retailers and How They Market to Christmas Shoppers
AMERICAN FAMILY ASSOCIATIONPlease support retailers that market Christmas properly. Mention that you appreciate that they advertise CHRISTMAS.
AFA's 2014 listing of top retailers and how they recognize Christmas:
BLUE: An AFA "5-Star" rated company that promotes
and celebrates Christmas on an exceptional basis.
GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
Want to report a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.
GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
- AFA Online Store MARGINAL
- Belk 1-800-Flowers
- Hobby Lobby Academy Sports
- & Outdoors
- Lowe's Bath & Body Works
- Sears Best Buy
- Wal-Mart Cooking.com
- NICE
- Ace Hardware CVS
- Amazon.com Fred's
- Banana Republic Radio Shack
- Bed Bath & Beyond Safeway
- Bass Pro Shops Starbucks
- Big Lots True Value
- Books-A-Million Uncommongoods.com
- Cabela's Walgreens
- Dick's Sporting Goods Whole Foods
- Dillards
- Dollar General NAUGHTY
- Gap, Inc. Barnes & Noble
- H.E.B. Stores Family Dollar
- HSN.com Foot Locker
- Hallmark Limited Brands
- Hancock Fabrics Maurice's
- Harris Teeter Stores Office Depot
- Home Depot Office Max
- Hy-Vee Stores Pet Smart
- JCPenney Staples
- JoAnn Fabrics Super Value
- Kmart Victoria's Secret
- Kohl's
- Kroger
- L.L. Bean
- Macy's
- Marshalls
- Meijer
- Menard's
- Michael's Stores
- Neiman Marcus
- Nordstrom
- Old Navy
- Pier One Imports
- ProFlowers.com
- Publix
- QVC.com
- Rite Aid
- Sam's Club
- Scheels Sporting Goods
- Super D Drug
- Target
- TJ Maxx
- Toys R Us
- Zappos.com
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
Want to report a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.
Note: AFA does not list local
or regional companies. Only nationally-recognized companies will be
listed. This list only reflects a company's "Christmas" advertising and
does not take into account other corporate policies AFA may not agree
with.
